302 Redirect
01 Definition
302 Redirect meaning: An HTTP redirect that tells clients a page has moved temporarily to another URL.
A 302 redirect signals that a resource is available at a different URL for now, but the original is expected to return. Because the move is temporary, search engines generally keep the original URL indexed. Using 302 for a permanent move can slow the transfer of ranking signals.
Also called
Why it matters
How 302 Redirect fits the work
Choosing 302 versus 301 tells search engines whether to keep or replace the original URL, which affects which page they show and rank.
In context
We used a 302 to route visitors to a temporary holiday landing page, then removed it in January so the standard product page returned.
Practical note
Use a 301 for permanent moves; reserve 302 for genuine temporary cases like A/B tests or short campaigns so the original URL keeps its equity.