SEO & Search terms

A permanent server-side redirect from one URL to another.

An HTTP redirect that tells clients a page has moved temporarily to another URL.

A temporary HTTP redirect that preserves the original request method, such as POST.

An HTTP status meaning the requested page could not be found on the server.

An HTTP status meaning a page has been permanently removed and will not return.

A server-side HTTP status code showing the server failed to fulfill a valid request.

Optimizing content to be chosen as the direct answer by answer engines.

Google's AI-generated summaries that appear at the top of some search results.

A ranking drop caused automatically by search algorithms rather than a human reviewer.

A short written description of an image that browsers and screen readers use in place of the picture.

An open framework for building stripped-down pages that load very fast on mobile.

The mix of wording used in the clickable text of links pointing to a page.

A link to a page from another website.

Google's language model that reads full query context to better understand words.

Microsoft's free tool for tracking and improving a site's visibility in Bing.

Microsoft's web crawler that gathers pages for the Bing search index.

Boilerplate content is repeated text like headers, footers, and menus shown on many pages.

Link text that uses a company or website's brand name.

A row of links showing a page's position within a site's hierarchy.

Breadcrumb schema is markup that shows a page's position in the site hierarchy.