Trust Flow
01 Definition
Trust Flow meaning: Majestic's score estimating a site's link quality based on proximity to trusted seed sites.
Trust Flow is a metric from Majestic, scored 0 to 100, that gauges how trustworthy a site's backlinks are by measuring closeness to a curated set of trusted seed sites. Higher scores suggest links from more reputable sources. It is Majestic's proprietary estimate, not an official Google ranking factor.
Also called
Why it matters
How Trust Flow fits the work
Paired with Citation Flow, it helps you judge whether a site's links come from quality sources rather than sheer quantity alone.
In context
A prospect site showed a Trust Flow of 42 and a Citation Flow of 48, suggesting reasonably balanced, quality links.
Practical note
Trust Flow reflects Majestic's index and seed list, so it can differ from other tools. Compare it against Citation Flow rather than reading it in isolation.