Digital marketing terms A–Z

Using the hashtag #ad to label a social post as paid or sponsored.

A permanent server-side redirect from one URL to another.

An HTTP redirect that tells clients a page has moved temporarily to another URL.

A temporary HTTP redirect that preserves the original request method, such as POST.

A classic framework covering product, price, place, and promotion.

An HTTP status meaning the requested page could not be found on the server.

An HTTP status meaning a page has been permanently removed and will not return.

A server-side HTTP status code showing the server failed to fulfill a valid request.

An extended marketing mix that adds three service-focused Ps to the original four.

The idea that about 95% of business buyers are not ready to buy now, and only 5% are.

Sending two versions of an email to compare which performs better.

A controlled experiment comparing two versions for a defined outcome.

An automated reminder sent when a shopper adds items to a cart but does not buy.

The part of a webpage visible before a visitor scrolls.

What visitors see first, before any scrolling, at the top of a page.

An ad placed in the part of a page visible before the user scrolls.

The share of your ad impressions that appeared in the very first search ad slot.

Designing products so people with disabilities can perceive, understand, and use them.

A B2B strategy that targets specific high value accounts with tailored marketing.

The stage where a business attracts and gains new users or customers.