Marketing terms beginning with V

A clear explanation of the value an offer provides to a specific audience.

A short statement of the specific benefit a product gives and why it is worth choosing.

A number that looks impressive but does not guide any real decision or action.

Numbers that look impressive but do not clearly connect to business goals or decisions.

A named placeholder that supplies or captures a value for tags and triggers.

An alternate version of a page or asset tested against the original.

A platform-issued mark on a profile that signals confirmed identity or account authenticity.

A sealed-bid auction where the highest bidder wins but pays the second highest bid amount.

Ads delivered as video clips before, during, after, or alongside other content.

A scrollable row of video results shown on a Google search page.

View-through attribution credits conversions to ads that were seen but not clicked.

A conversion counted when someone sees an ad, does not click, but converts later.

A measure of whether an ad actually appeared on screen where a person could see it.

The average number of new users each existing user brings in through sharing or invites.

A cycle where each user invites others who then invite more, spreading use.

Content or campaigns designed to spread rapidly as people share them with others.

The tendency of content to spread rapidly as people share it with others.

The arrangement of elements to signal their order of importance and guide the eye.

Optimizing content to be found and read aloud by voice assistants.