Lead Generation terms

A controlled experiment comparing two versions for a defined outcome.

The part of a webpage visible before a visitor scrolls.

The real-time process that decides which eligible ads appear and in what order.

A performance partnership that rewards referrals or attributed outcomes.

Assigning credit for an outcome to marketing interactions.

A message sent automatically after a defined trigger.

Marketing and selling from one organization to another.

The rules or automation used to set advertising bids.

The percentage of sent emails that could not be delivered.

The average cost of acquiring a new customer.

The percentage of delivered emails that produced at least one click.

A document that defines the purpose audience and requirements for a piece of content.

Creating and distributing useful material to attract and serve an audience.

A completed action that a business chooses to measure as valuable.

The collection of data showing when defined outcomes occur.

Writing designed to persuade an audience to think feel or act.

The average media cost required to produce one defined acquisition.

The average amount paid for each ad click.

A system and process for managing customer and prospect relationships.

A prompt that asks an audience to take a specific next step.