Demand Generation
01 Definition
Demand Generation meaning: Creating and capturing interest in a category problem or solution.
Demand generation coordinates brand content events paid media partnerships product experiences and sales programs across the buying journey.
Also called
demand gen
Why it matters
How Demand Generation fits the work
It connects long-term market development with measurable pipeline and revenue creation.
In context
The company paired original research with targeted distribution in its demand generation program.
Practical note
Do not reduce demand generation to collecting gated leads; existing demand and future demand require different work.