Brand Building terms

A set of rules and models used to select and order platform content.

Marketing and selling directly to individual consumers.

A link to a page from another website.

The extent to which people recognize or recall a brand.

The consistent personality and style expressed through a brand's language.

Creating and distributing useful material to attract and serve an audience.

Writing designed to persuade an audience to think feel or act.

The cost to deliver one thousand ad impressions.

The sequence of interactions surrounding a customer's need and relationship with a brand.

A third-party score intended to estimate a domain's ranking strength.

Creating and capturing interest in a category problem or solution.

A schedule for planning producing and publishing content.

Interactions expressed as a percentage of an audience or exposure measure.

A word or phrase preceded by a hash sign that labels a conversation or topic.

One recorded display of content or an advertisement.

Working with creators or public figures to communicate with their audiences.

Unpaid social media activity published through a brand or person's account.

Visits earned from unpaid search results.

Advertising delivered within social media platforms.

A concise representation of a meaningful audience type based on evidence.