Email & Lifecycle terms

Sending two versions of an email to compare which performs better.

An automated reminder sent when a shopper adds items to a cart but does not buy.

A list of trusted senders whose email is allowed through filters without extra scrutiny.

A Google technology that lets emails include interactive, app-like content.

An automated email marking a milestone date such as signup, first purchase, or membership length.

An Apple feature that hides whether and when Apple Mail users open emails.

Proving that an email really comes from the domain it claims to be from.

A message sent automatically after a defined trigger.

Email targeted to a subscriber based on their tracked behavior and interests.

Grouping subscribers by their actions, such as opens, clicks, or past purchases.

A standard that displays a brand's verified logo beside authenticated email in the inbox.

An automated email sent to a subscriber on or near their birthday, often with a greeting or offer.

A published list of IPs or domains known for sending spam, used to filter mail.

An email that could not be delivered and was returned by the receiving server.

The percentage of sent emails that could not be delivered.

The share of sent emails that bounced, expressed as a percentage.

A single email sent at one time to a whole list or segment, not triggered by behavior.

An automated email sent when a shopper views products but never adds them to a cart.

The 2003 US law setting rules for commercial email, including opt-out and honest headers.

Canada's law requiring consent and clear identification before sending commercial electronic messages.