WhatsApp Marketing
01 Definition
WhatsApp Marketing meaning: WhatsApp Marketing uses the WhatsApp messaging app to send updates, support, and promotions to customers who opt in.
WhatsApp Marketing is the practice of reaching customers through the WhatsApp app, usually with the WhatsApp Business Platform owned by Meta. Businesses send order updates, support replies, and approved promotional message templates. Users must opt in first, and Meta charges for many conversations and enforces strict rules against unsolicited outreach.
Why it matters
How WhatsApp Marketing fits the work
Messaging apps let brands reach people where they already chat and support two-way conversations, which can shorten response times when customers have already agreed to be contacted.
In context
A retailer sends a WhatsApp order confirmation, then a shipping update two days later, only to shoppers who ticked the opt-in box at checkout.
Practical note
Meta requires prior opt-in and pre-approved templates for business-initiated chats, and it can suspend accounts that send spam, so treat consent and template rules as mandatory, not optional.