CASL (Canada's Anti-Spam Legislation)
01 Definition
CASL (Canada's Anti-Spam Legislation) meaning: Canada's law requiring consent and clear identification before sending commercial electronic messages.
CASL governs commercial electronic messages sent to Canadian recipients. It generally requires consent, which can be express or implied, plus sender identification and a working unsubscribe. Its penalties are steep, and it is known as one of the stricter anti-spam laws.
Why it matters
How CASL (Canada's Anti-Spam Legislation) fits the work
Meeting CASL keeps your messages to Canadian contacts lawful and avoids significant penalties, while its consent focus supports a more engaged list.
In context
Before emailing Canadian leads, the company recorded express consent and added its business name and address to every message, as CASL requires.
Practical note
Implied consent under CASL is time-limited, for example after a purchase, so track consent type and expiry rather than assuming it lasts forever.