Ecommerce terms

A permanent server-side redirect from one URL to another.

A controlled experiment comparing two versions for a defined outcome.

The part of a webpage visible before a visitor scrolls.

The real-time process that decides which eligible ads appear and in what order.

A performance partnership that rewards referrals or attributed outcomes.

A set of rules and models used to select and order platform content.

Assigning credit for an outcome to marketing interactions.

Marketing and selling directly to individual consumers.

The rules or automation used to set advertising bids.

The percentage of sent emails that could not be delivered.

The extent to which people recognize or recall a brand.

The average cost of acquiring a new customer.

The preferred version of a page when similar URLs exist.

Starting a shopping cart without completing the purchase.

The percentage of delivered emails that produced at least one click.

The value expected from a customer across the relationship.

A completed action that a business chooses to measure as valuable.

The collection of data showing when defined outcomes occur.

Writing designed to persuade an audience to think feel or act.

The average media cost required to produce one defined acquisition.

The average amount paid for each ad click.

The cost to deliver one thousand ad impressions.

The process search engines use to discover pages and follow links.

A prompt that asks an audience to take a specific next step.

The percentage of impressions that result in a click.

The sequence of interactions surrounding a customer's need and relationship with a brand.

A scheduled series of automated messages delivered over time.

The ability of legitimate email to reach recipients' inboxes.

Interactions expressed as a percentage of an audience or exposure measure.

A recorded user or system interaction with contextual details.

Content designed to remain useful beyond a short-lived event or trend.

Information a company collects directly through its own relationships and properties.

A simplified model of movement from awareness toward a desired outcome.

Google's event-based web and app analytics service.

A visual summary showing where measured activity is concentrated.

One recorded display of content or an advertisement.

The percentage of eligible impressions an advertiser actually received.

The process of storing and organizing content for possible search results.

Working with creators or public figures to communicate with their audiences.

A word or phrase that represents a searcher's query or a marketer's target.

A metric selected to show progress toward an important objective.

A focused webpage designed around a specific audience and action.

A model that gives all conversion credit to the final recorded interaction.

Dividing a contact list into meaningful groups for tailored communication.

A specific lower-volume search phrase that often signals precise intent.

Using software and rules to coordinate repeatable marketing actions.

A short page summary that search engines may show in a result snippet.

A smaller action that indicates progress toward a primary conversion.

A directive asking search engines not to include a page in search results.

The percentage of delivered emails recorded as opened.

An affirmative action through which a person agrees to receive communication.

Unpaid social media activity published through a brand or person's account.

Visits earned from unpaid search results.

A link-analysis system that estimates the relative importance of pages.

Advertising delivered within social media platforms.

Defining the distinctive place an offer should hold in a target audience's mind.

An advertising model in which the advertiser pays when an ad is clicked.

A Google Ads diagnostic that compares expected ad quality with other advertisers.

The number of distinct people or accounts exposed to content.

Advertising to people who previously interacted with a brand.

The percentage of customers or users who remain active over a period.

Revenue attributed to advertising divided by advertising cost.

A site-level file that gives web crawlers access instructions.

The underlying goal a person is trying to accomplish with a search.

Mailbox providers' assessment of a sender's trustworthiness.

The page a search engine displays in response to a query.

A group of interactions associated with a visit during a defined period.

Monitoring online conversations to identify themes sentiment and audience needs.

Evidence that other people have chosen valued or trusted an offer.

A threshold used to judge whether an observed result is unlikely under a null model.

The defined group a marketing effort is designed to reach and influence.

Content created by customers fans or community members rather than the brand.

A query-string label used to describe a link's campaign source and context.

A clear explanation of the value an offer provides to a specific audience.

An automated sequence for new subscribers or customers.