01 Definition

Session meaning: A group of interactions associated with a visit during a defined period.

A session groups events from a user or device according to an analytics platform's start and timeout rules. A person can generate many sessions.

Also called

visit

Why it matters

How Session fits the work

Sessions are useful for analyzing visits acquisition paths and on-site behavior.

In context

The campaign generated 8000 sessions and 320 purchases.

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Practical note

Session definitions vary and identity or consent limits can affect counts.