Paid Media terms

An ad placed in the part of a page visible before the user scrolls.

The share of your ad impressions that appeared in the very first search ad slot.

An extra piece of content, like a link or image, added to an ad to give more detail.

The real-time process that decides which eligible ads appear and in what order.

The written text of an advertisement, including its headlines and descriptions.

A digital marketplace where advertisers and publishers buy and sell ad impressions through real-time auctions.

Extra information added to an ad, such as links, phone numbers, or highlights.

The drop in ad performance that happens when people see the same ad too often.

Deceptive activity that generates fake ad views or clicks to steal advertising spend.

A company that gathers ad space from many publishers and resells it to advertisers in bulk.

A Google Ads value that decides whether your ad shows and in what position.

A Google Ads rating of how closely your ad matches the intent behind a search.

A Google Ads setting that controls how competing ads in an ad group are served.

A campaign setting that controls which days and hours your ads are eligible to show.

Software that stores, chooses, delivers, and tracks online ads across websites and apps.

A Google Ads rating of how complete and varied a responsive ad's assets are.

A snippet of code on a page that requests and displays an ad from an ad server.

The process of setting up, scheduling, and managing ad campaigns inside an ad server.

Independent measurement that checks whether ads were seen, safe, and served to real people.

A public file publishers post to declare which companies may sell their ad inventory.