Price Extension
01 Definition
Price Extension meaning: A Google Ads asset that lists products or services with prices below a search ad.
A Price Extension, now a price asset, shows a set of items or categories with prices and short descriptions under a search ad. Each card links to a relevant page. It gives people pricing before they click, though Google controls when the asset appears.
Also called
Why it matters
How Price Extension fits the work
Price assets let shoppers compare options and prices inside the ad, which can pre-qualify clicks and send people to the right page faster.
In context
A gym's search ad shows price cards for "Basic $19/mo", "Plus $39/mo", and "Family $59/mo", each linking to a signup page.
Practical note
You need at least three price cards, and prices should match the landing page. Google decides when to show the asset, so it will not display on every search.