Bid
01 Definition
Bid meaning: The amount an advertiser offers to pay for a click, view, or other ad action in an auction.
A bid is the price an advertiser is willing to pay when an ad enters an auction. It can apply to a click, a thousand impressions, a conversion, or a view, depending on the pricing model. The bid is one input among several, so the highest bid does not always win.
Why it matters
How Bid fits the work
Bids set the ceiling on what you pay and heavily influence whether and where your ads show, making them central to how spend turns into visibility.
In context
The advertiser set a bid of 2.50 dollars per click, meaning it would pay no more than that each time someone clicked the ad.
Practical note
A higher bid raises your chances of showing but does not guarantee the top spot, since ad quality and other auction factors also count. Watch actual cost, not just the bid.