CPC (Cost per Click)
01 Definition
CPC (Cost per Click) meaning: The average amount paid for each ad click.
CPC is calculated by dividing click-based advertising cost by the number of clicks. In auction platforms the actual price can vary by query audience placement and quality.
Also called
cost per click
Why it matters
How CPC (Cost per Click) fits the work
It reveals the cost of buying traffic but not whether that traffic creates value.
In context
The ad group generated 500 clicks at an average CPC of 1.20 dollars.
Practical note
Evaluate CPC together with conversion rate CPA and revenue.