First-Party Data
01 Definition
First-Party Data meaning: Information a company collects directly through its own relationships and properties.
First-party data can include transactions account activity preferences support interactions survey responses and consented website or app behavior.
Also called
1P data
Why it matters
How First-Party Data fits the work
It can create durable insight and personalization with clearer provenance than purchased data.
In context
Purchase history is first-party data used to tailor replenishment reminders.
Practical note
Collect only what is needed explain its use protect it and honor user choices.