Target Audience
01 Definition
Target Audience meaning: The defined group a marketing effort is designed to reach and influence.
A target audience is selected using relevant needs behaviors context geography company traits lifecycle stage or other criteria that affect the offer and message.
Also called
audiencetarget market
Why it matters
How Target Audience fits the work
Focus helps marketers choose appropriate channels language proof and experiences.
In context
The campaign's target audience is owners of independent home-service businesses.
Practical note
A target audience should be specific enough to guide decisions without relying on discriminatory or irrelevant traits.