Persona
01 Definition
Persona meaning: A concise representation of a meaningful audience type based on evidence.
A persona synthesizes patterns in customer research such as goals situations barriers behaviors and decision criteria into a usable profile for teams.
Also called
buyer persona
Why it matters
How Persona fits the work
It helps marketers write and design for real needs instead of a vague general public.
In context
The team used its operations-leader persona to review the onboarding copy.
Practical note
Avoid fictional demographic decoration and update personas when evidence changes.