CRM (Customer Relationship Management)
01 Definition
CRM (Customer Relationship Management) meaning: A system and process for managing customer and prospect relationships.
CRM can refer to the strategy data and software used to record contacts companies opportunities communication service and lifecycle status.
Also called
customer relationship management
Why it matters
How CRM (Customer Relationship Management) fits the work
A well-governed CRM connects marketing sales and service around a shared customer record.
In context
The webinar form creates a lead record in the CRM.
Practical note
Technology cannot fix unclear ownership duplicate data or inconsistent lifecycle definitions.