Marketing Automation
01 Definition
Marketing Automation meaning: Using software and rules to coordinate repeatable marketing actions.
Marketing automation manages triggers workflows audience updates scoring messages tasks and handoffs across channels. The term often refers to both the practice and the supporting platform.
Also called
automation platform
Why it matters
How Marketing Automation fits the work
It helps teams deliver timely communication at scale and connect marketing with sales or service.
In context
Marketing automation routed high-intent demo requests to sales.
Practical note
Automating a broken process makes it faster but not better; map the customer logic first.