Attribution
01 Definition
Attribution meaning: Assigning credit for an outcome to marketing interactions.
Marketing attribution applies rules or models to connect conversions revenue or other outcomes with touchpoints across a customer journey.
Also called
conversion attribution
Why it matters
How Attribution fits the work
It helps teams interpret channel contribution and make budget decisions.
In context
The team used attribution reporting to compare search social and email influence.
Practical note
Attribution is an estimate constrained by identity consent platform boundaries and model assumptions.