ROAS (Return on Ad Spend)
01 Definition
ROAS (Return on Ad Spend) meaning: Revenue attributed to advertising divided by advertising cost.
ROAS compares attributed revenue with media spend and is commonly expressed as a ratio or percentage. A four-to-one ROAS means four dollars in revenue for each advertising dollar.
Also called
return on advertising spend
Why it matters
How ROAS (Return on Ad Spend) fits the work
It helps evaluate revenue efficiency across campaigns and products.
In context
The shopping campaign produced a 4.2x ROAS last month.
Practical note
ROAS does not include every business cost and depends on trustworthy attribution.