Conversion
01 Definition
Conversion meaning: A completed action that a business chooses to measure as valuable.
A conversion occurs when a person completes a defined outcome such as a purchase signup qualified lead booking activation or renewal.
Also called
goal completion
Why it matters
How Conversion fits the work
Conversions turn broad activity into measurable progress toward a goal.
In context
Submitting the demo request counted as a conversion.
Practical note
Name each conversion precisely and distinguish primary business outcomes from supporting actions.