Local Marketing terms

A permanent server-side redirect from one URL to another.

The real-time process that decides which eligible ads appear and in what order.

Marketing and selling directly to individual consumers.

The extent to which people recognize or recall a brand.

A completed action that a business chooses to measure as valuable.

The average amount paid for each ad click.

A system and process for managing customer and prospect relationships.

The percentage of impressions that result in a click.

The sequence of interactions surrounding a customer's need and relationship with a brand.

A highlighted answer that may appear above standard organic results.

Information a company collects directly through its own relationships and properties.

A simplified model of movement from awareness toward a desired outcome.

Google's event-based web and app analytics service.

A word or phrase preceded by a hash sign that labels a conversation or topic.

The percentage of eligible impressions an advertiser actually received.

The process of storing and organizing content for possible search results.

A word or phrase that represents a searcher's query or a marketer's target.

A focused webpage designed around a specific audience and action.

A specific lower-volume search phrase that often signals precise intent.

A short page summary that search engines may show in a result snippet.