B2C (Business to Consumer)
01 Definition
B2C (Business to Consumer) meaning: Marketing and selling directly to individual consumers.
B2C describes transactions where the buyer is a person purchasing for personal or household use. Journeys often emphasize convenience identity price entertainment or immediate utility.
Also called
business-to-consumer
Why it matters
How B2C (Business to Consumer) fits the work
It influences audience scale creative merchandising and purchase experience.
In context
The B2C brand sells meal kits directly to households.
Practical note
B2C decisions can still be researched expensive and shared with other people.