Social Proof
01 Definition
Social Proof meaning: Evidence that other people have chosen valued or trusted an offer.
Social proof in marketing includes reviews ratings testimonials customer counts case studies endorsements and visible adoption.
Also called
trust signal
Why it matters
How Social Proof fits the work
Relevant credible proof can reduce uncertainty near a decision.
In context
The checkout added recent verified reviews as social proof.
Practical note
Use specific verifiable evidence and disclose paid relationships or atypical results.