UGC (User-Generated Content)
01 Definition
UGC (User-Generated Content) meaning: Content created by customers fans or community members rather than the brand.
User-generated content includes reviews posts photos videos discussions and other contributions from people outside the brand's production team.
Why it matters
How UGC (User-Generated Content) fits the work
Authentic customer material can provide proof ideas and a sense of participation.
In context
The product page featured customer photos as user-generated content.
Practical note
Obtain appropriate permission credit creators and distinguish organic contributions from paid creator ads.