Organic Social
01 Definition
Organic Social meaning: Unpaid social media activity published through a brand or person's account.
Organic social includes posts replies community interaction and other distribution that does not require media spend though producing it still has costs.
Also called
social media marketing
Why it matters
How Organic Social fits the work
It supports community service insight and ongoing brand presence.
In context
The company used organic social to answer questions after the product launch.
Practical note
Follower count alone does not guarantee reach because platform distribution is selective.