Engagement Rate
01 Definition
Engagement Rate meaning: Interactions expressed as a percentage of an audience or exposure measure.
Engagement rate compares actions such as reactions comments shares saves or clicks with impressions reach followers or another denominator. The formula must be stated to make comparisons meaningful.
Also called
ER
Why it matters
How Engagement Rate fits the work
It normalizes interaction volume for more useful comparisons across posts or accounts.
In context
The carousel earned a 6 percent engagement rate by reach.
Practical note
Do not combine rates that use different actions or denominators without labeling them.