Social Listening
01 Definition
Social Listening meaning: Monitoring online conversations to identify themes sentiment and audience needs.
Social listening collects and analyzes mentions keywords topics and conversations across relevant public sources. It goes beyond replying to direct brand mentions.
Also called
conversation monitoring
Why it matters
How Social Listening fits the work
It can reveal emerging questions reputation risks competitor patterns and product insight.
In context
Social listening revealed confusion about the product's new pricing.
Practical note
Tool coverage and sentiment models are incomplete so important findings need human review.