Conversion & UX terms

A controlled experiment comparing two versions for a defined outcome.

What visitors see first, before any scrolling, at the top of a page.

Designing products so people with disabilities can perceive, understand, and use them.

The share of new users who complete a key early action that signals real value.

The point when a new user first clearly experiences a product's core value.

The tendency to rely heavily on the first number or fact seen when judging value.

The number of things a visitor can do on a page compared with its one conversion goal.

The study of how psychology and bias shape real economic and buying decisions.

Changing onsite content or offers based on how a visitor behaves during their visit.

Asking users to group and label topics to guide how content should be organized.

Starting a shopping cart without completing the purchase.

When too many options make deciding harder and less likely.

A heatmap showing where visitors click most on a page.

The mental effort a person needs to understand and use an interface.

People tend to act in line with earlier commitments they have made, especially public ones.

Any obstacle that stops a visitor from completing a desired action.

The staged path a visitor follows from first contact to a completed goal like a purchase or signup.

The increase in conversion rate a change produces compared with a baseline or control.

The practice of increasing the share of visitors who take a desired action.

Designing a page around one goal so every element guides visitors toward that action.