Sticky CTA
01 Definition
Sticky CTA meaning: A call-to-action button that stays visible on screen as the visitor scrolls the page.
A sticky CTA is a button or bar fixed to the screen so it remains in view while a visitor scrolls, keeping the main action always reachable. It helps on long pages where the action might otherwise scroll out of sight. On small screens it can crowd content, so its size and placement need care.
Also called
Why it matters
How Sticky CTA fits the work
A sticky CTA keeps the next step within reach at any scroll depth, so visitors ready to act do not have to hunt for the button.
In context
On the long sales page, a sticky CTA bar kept the 'Start free trial' button pinned to the bottom of the screen as the visitor scrolled.
Practical note
On mobile, an oversized sticky bar can cover content or block reading, so keep it compact and dismissible. Test that it does not overlap key information or other controls.