Cart Abandonment
01 Definition
Cart Abandonment meaning: Starting a shopping cart without completing the purchase.
Cart abandonment occurs when a shopper adds an item to a cart but leaves before the order is completed within the measurement window.
Also called
basket abandonment
Why it matters
How Cart Abandonment fits the work
It highlights lost purchase intent and possible friction in price trust delivery or checkout.
In context
Unexpected shipping costs contributed to cart abandonment.
Practical note
The abandonment rate depends on tracking rules and cannot explain motivation by itself.