Conversion Tracking
01 Definition
Conversion Tracking meaning: The collection of data showing when defined outcomes occur.
Conversion tracking uses tags events imports or platform integrations to record outcomes and pass relevant values and context into analytics or advertising systems.
Also called
goal tracking
Why it matters
How Conversion Tracking fits the work
Reliable tracking is essential for reporting attribution and automated campaign optimization.
In context
The developer validated conversion tracking before the paid campaign launched.
Practical note
Test for duplicate missing and delayed events and collect only data allowed by policy and consent.