Event
01 Definition
Event meaning: A recorded user or system interaction with contextual details.
In event-based analytics an event represents an occurrence such as a page view click form submission purchase login or video milestone. Parameters add information about what happened.
Also called
tracking event
Why it matters
How Event fits the work
A clear event model turns behavior into analyzable data.
In context
The purchase event includes transaction value currency and order ID.
Practical note
Use a governed naming plan so the same action is not recorded under several inconsistent names.