CPA (Cost per Acquisition)
01 Definition
CPA (Cost per Acquisition) meaning: The average media cost required to produce one defined acquisition.
CPA is calculated by dividing campaign cost by the number of acquisitions attributed to that campaign. The acquisition might be a purchase qualified lead registration or another chosen outcome.
Also called
cost per action
Why it matters
How CPA (Cost per Acquisition) fits the work
It translates spend into the unit economics of a result.
In context
The campaign spent 2000 dollars for 40 signups producing a 50 dollar CPA.
Practical note
Define the acquisition consistently and compare CPA with customer value and margin.