CTR (Click-Through Rate)
01 Definition
CTR (Click-Through Rate) meaning: The percentage of impressions that result in a click.
CTR is calculated by dividing clicks by impressions and multiplying by one hundred. It reflects how often an exposed person chooses to click.
Also called
clickthrough rate
Why it matters
How CTR (Click-Through Rate) fits the work
It can indicate message relevance creative appeal and offer fit within a placement.
In context
A clearer headline raised the search ad CTR from 3 percent to 4.5 percent.
Practical note
Benchmarks vary greatly by channel format position and campaign objective.