Search Intent
01 Definition
Search Intent meaning: The underlying goal a person is trying to accomplish with a search.
Search intent describes whether a query is meant to learn navigate compare evaluate or complete an action. The same keyword theme can support different intentions.
Also called
query intentuser intent
Why it matters
How Search Intent fits the work
Matching intent makes content more useful and more likely to perform in search.
In context
The team created a comparison page because the query showed commercial search intent.
Practical note
Study the current result formats and customer language rather than relying only on keyword labels.