Funnel
01 Definition
Funnel meaning: A simplified model of movement from awareness toward a desired outcome.
A marketing funnel groups people or activity into stages such as awareness consideration conversion activation and retention. It helps teams organize metrics and interventions.
Also called
conversion funnel
Why it matters
How Funnel fits the work
Funnels make stage changes and leakage easier to discuss and measure.
In context
The report shows conversion from website visitor to trial to paying account.
Practical note
Real journeys loop pause skip stages and involve multiple people so the model should not be mistaken for reality.