Keyword
01 Definition
Keyword meaning: A word or phrase that represents a searcher's query or a marketer's target.
A keyword is language associated with what people search for. Marketers use keywords to research demand organize content and target eligible paid search ads.
Also called
search term
Why it matters
How Keyword fits the work
Keywords connect audience language with content and campaign planning.
In context
The page targets a keyword customers use when comparing accounting tools.
Practical note
Optimize for the meaning and intent behind a query instead of repeating an exact phrase unnaturally.