Negative Keyword
01 Definition
Negative Keyword meaning: A term used to prevent ads from matching unwanted searches.
A negative keyword tells a paid search platform not to serve an ad for matching queries according to the selected match behavior.
Also called
excluded keyword
Why it matters
How Negative Keyword fits the work
It reduces irrelevant clicks and protects spend for better-fit demand.
In context
The recruiter added free as a negative keyword for the paid training campaign.
Practical note
Review actual search terms regularly and watch for negatives that accidentally block valuable traffic.