SERP (Search Engine Results Page)
01 Definition
SERP (Search Engine Results Page) meaning: The page a search engine displays in response to a query.
A search engine results page contains organic listings paid ads and may include maps images shopping results featured answers or other interactive features.
Also called
search results page
Why it matters
How SERP (Search Engine Results Page) fits the work
SERP composition determines what earns attention and what competitors surround a listing.
In context
The local map pack occupied the top of the SERP.
Practical note
Track the feature mix as well as rank position because layouts vary by query device and location.