Social Media terms

Using the hashtag #ad to label a social post as paid or sponsored.

The specific location or surface where a social ad appears within a platform.

Meta's automated campaign type that uses machine learning to manage targeting, placements, and creative.

A creator who earns commission on sales made through their unique links or codes.

A set of rules and models used to select and order platform content.

An update a platform makes to how its feed ranks and distributes content.

The share of your audience that reshares a post, spreading it to their own networks.

The number of approval actions, like likes or favorites, relative to your audience size.

How real and genuinely engaged a creator's followers are, versus fake or bought accounts.

An existing organic post promoted with paid budget to reach more people.

When customers or employees willingly promote a brand to others they know.

A person who represents and promotes a brand, often through an ongoing relationship.

Content made or funded by a brand, often published through a creator or publisher.

A single post holding multiple images or videos that users swipe through.

A feed that shows posts in time order, newest first, rather than by predicted interest.

Reviewing and managing user comments to remove spam, abuse, or harmful content.

Creating a connected audience that interacts with a brand and with each other over time.

Engaging and moderating an audience across social channels to build relationships and trust.

A text, image, or poll update a YouTube channel shares outside of video.

The number of comments or replies a post earns relative to your audience size.

A document telling a creator the goals, requirements, and rules for a paid collaboration.

The market of independent creators who earn income from content and the tools that support them.

A platform tool that connects brands with creators for paid partnerships.

A targeted paid social ad that does not appear on the advertiser's public profile or feed.

Using private messages to reach, nurture, or sell to customers on social platforms.

A TikTok feature that plays your new video beside an existing one.

Content that pushes people to react or comment mainly to game platform reach.

A group of users who agree to like and comment on each other's posts to boost reach.

Interactions expressed as a percentage of an audience or exposure measure.

The scrolling stream of posts a social platform shows a user based on ranking signals.

The system a social platform uses to decide which posts a user sees and in what order.

Faking a follower count with bought or bot accounts to look more influential.

The increase in an account's followers over a set period of time.

The number of followers an account has divided by the number of accounts it follows.

A clear statement, required in the US, that a post is paid or sponsored.

A dedicated space where members with shared interests post and discuss together.

The unique username that identifies an account on a social platform.

A word or phrase preceded by a hash sign that labels a conversation or topic.

The process of finding and vetting creators who fit a brand's campaign.

Working with creators or public figures to communicate with their audiences.

The process of contacting and pitching creators to build brand partnerships.

When a creator grants a brand permission to run ads through the creator's social account.

A clickable link placed in a profile, often used where posts cannot hold links.

Broadcasting real-time video to an audience that can react and comment as it happens.

A creator with a large following, often roughly 100,000 to one million followers.

A creator with a very large following, usually more than one million followers.

Using popular meme formats and humor to promote a brand on social media.

A social creator with a small but engaged niche following, often 10,000 to 100,000 people.

A creator with a very small following, often roughly 1,000 to 10,000 followers.

The long-term drop in how many followers see unpaid posts without ad spending.

Unpaid social media activity published through a brand or person's account.

Advertising delivered within social media platforms.

A post an account fixes to the top of its profile or feed.

An interactive sticker in Stories that lets viewers vote between options.

A clickable label on a post that links to a specific product.

Improving a social profile's details so it is clear, searchable, and consistent with the brand.

Resharing another post with your own comment added above it.

An input a feed algorithm uses to predict and score how content should be ordered.

A creator's published list of prices for different types of sponsored content.

The number of distinct people or accounts exposed to content.

Reach counts unique people who saw content, while impressions count total views including repeats.

Short vertical videos on Instagram and Facebook designed for entertainment and discovery.

Sharing someone else's post to your own audience, often with credit.

Using software to classify text as positive, negative, or neutral in tone.

Your brand's portion of all social mentions within a defined topic or competitor set.

A social post with tagged products that shoppers can tap to buy or view.

YouTube's short vertical videos shown in a dedicated feed and app tab.

The drop in ad performance when an audience sees the same creative too many times.

A platform's dashboard for creating, targeting, and tracking paid social media ads.

Assigning credit for conversions or sales to the social media touchpoints that influenced them.

Buying and selling products directly within social media platforms.

The interactions people have with content, such as likes, comments, shares, and clicks.

Monitoring online conversations to identify themes sentiment and audience needs.

Software that monitors social media for mentions, keywords, and sentiment about a brand or topic.

A cycle where visible engagement attracts more people, who add still more engagement.

The overall feeling audiences express about a brand or topic across social media.

Your brand's slice of total social mentions in a market compared with competitors.

A shop built inside a social platform where users browse and buy products.

The share of video views that continue all the way to the end of the clip.

A social post a creator is paid to publish promoting a brand's product or message.

A TikTok feature that clips part of another video into the start of your own.

Full-screen photos or videos that disappear after 24 hours on many social platforms.

Saved Instagram Stories grouped on a profile so they stay visible past 24 hours.

A series of connected posts by one author read together as a single flow.

The share of people who pause scrolling to actually watch or view your content.

A subject or hashtag seeing a sudden surge in social media activity right now.

Inserting a brand into a trending topic, hashtag, or cultural moment to gain attention.

Content created by customers fans or community members rather than the brand.

The agreed permissions for how a brand may reuse a creator's content.

A campaign that invites customers to create and share content featuring a brand.

Adding UTM tracking parameters to social links so analytics tools can trace their traffic.

Numbers that look impressive but do not clearly connect to business goals or decisions.

A platform-issued mark on a profile that signals confirmed identity or account authenticity.

The average number of new users each existing user brings in through sharing or invites.

The tendency of content to spread rapidly as people share it with others.