Social Media terms

Using the hashtag #ad to label a social post as paid or sponsored.

The specific location or surface where a social ad appears within a platform.

Meta's automated campaign type that uses machine learning to manage targeting, placements, and creative.

A creator who earns commission on sales made through their unique links or codes.

A set of rules and models used to select and order platform content.

An update a platform makes to how its feed ranks and distributes content.

The share of your audience that reshares a post, spreading it to their own networks.

The number of approval actions, like likes or favorites, relative to your audience size.

How real and genuinely engaged a creator's followers are, versus fake or bought accounts.

An existing organic post promoted with paid budget to reach more people.

When customers or employees willingly promote a brand to others they know.

A person who represents and promotes a brand, often through an ongoing relationship.

Content made or funded by a brand, often published through a creator or publisher.

A single post holding multiple images or videos that users swipe through.

A feed that shows posts in time order, newest first, rather than by predicted interest.

Reviewing and managing user comments to remove spam, abuse, or harmful content.

Creating a connected audience that interacts with a brand and with each other over time.

Engaging and moderating an audience across social channels to build relationships and trust.

A text, image, or poll update a YouTube channel shares outside of video.

The number of comments or replies a post earns relative to your audience size.