Thumb-Stop Rate
01 Definition
Thumb-Stop Rate meaning: The share of people who pause scrolling to actually watch or view your content.
Thumb-stop rate measures how well content stops the scroll, usually shown as the percentage of impressions that turn into a qualifying view, such as a three-second video play. It is an informal industry metric, not an official platform figure, so definitions of a qualifying view vary by team and tool.
Also called
Why it matters
How Thumb-Stop Rate fits the work
This metric focuses attention on the first moment of a post, the point where most people decide to keep scrolling or stop, making it useful for testing hooks.
In context
The video earned 50,000 impressions and 6,000 three-second plays, giving a thumb-stop rate of 12 percent.
Practical note
Because there is no single agreed definition, teams count the qualifying view differently. Fix your own formula first so comparisons stay consistent across posts.