FTC Disclosure
01 Definition
FTC Disclosure meaning: A clear statement, required in the US, that a post is paid or sponsored.
An FTC disclosure is a clear notice that a creator has a paid or material connection to a brand, required under US Federal Trade Commission guidance. It must be easy to see and understand, near the endorsement, not buried in hashtags or hidden behind a click. It applies to paid posts, gifts, and affiliate links.
Why it matters
How FTC Disclosure fits the work
Disclosure keeps endorsements honest so audiences know when a recommendation is paid, and it protects brands and creators from regulatory action for deceptive advertising.
In context
To meet FTC disclosure rules, the creator began her caption with the word advertisement rather than tucking a small paid tag among 20 hashtags.
Practical note
Vague or hidden labels do not satisfy FTC guidance. Place a plain disclosure such as an ad label near the start, visible without extra taps or clicks.