Paid Social
01 Definition
Paid Social meaning: Advertising delivered within social media platforms.
Paid social uses platform targeting auction and creative tools to purchase impressions clicks video views leads sales or other outcomes.
Also called
social advertising
Why it matters
How Paid Social fits the work
It can scale targeted distribution beyond a brand's organic audience.
In context
The retailer used paid social to introduce a new collection to likely buyers.
Practical note
Separate prospecting retargeting and customer audiences so results are easier to interpret.