Welcome Series
01 Definition
Welcome Series meaning: An automated sequence for new subscribers or customers.
A welcome series introduces the relationship sets expectations delivers promised value and guides a newcomer toward useful next actions.
Also called
onboarding emails
Why it matters
How Welcome Series fits the work
Early messages often receive high attention and shape long-term engagement.
In context
The welcome series begins with the download and follows with three practical lessons.
Practical note
Adapt the sequence to the signup source and suppress messages that no longer fit the recipient's status.