Copywriting
01 Definition
Copywriting meaning: Writing designed to persuade an audience to think feel or act.
Copywriting applies research positioning structure language and calls to action to messages used in ads pages emails product experiences and sales materials.
Also called
marketing copy
Why it matters
How Copywriting fits the work
Strong copy makes an offer easier to understand remember and choose.
In context
The team hired a copywriter to sharpen the launch page.
Practical note
Effective copy begins with audience insight and a credible value proposition rather than clever phrasing alone.